What Is The Difference Between Google Tag Manager And Analytics?

Digital Marketing

If you are an expert SEO, you are familiar with the Google tools, whether they are for tracking or reporting, but if you are a beginner and researching the Google tools, you are at the right place. You will learn how the Google tag manager and Google analytics work and how they can benefit your online business and improve SEO (search engine optimization).

At starting, you will not get the relation and difference between GTM (Google Tag Manager) and GA (Google Analytics), but for getting things clear, do continue reading this blog. Many questions people ask about Google tag manager and Google analytics “are they both the same”? Or Do we need both of them? Etc.

Hopefully, you will get the answers to your questions with the help of this blog. Let’s start with the introduction.

Introduction: Google Tag Manager & Google Analytics

Google Tag Manager

It is a tool provided by Google that can deploy various tags or scripts on your website or application to get insights into the user’s activities. The best part about Google tag manager is that you don’t need to edit your website’s source code to add the tags. So, it becomes a straightforward and efficient way to add tags to a website to track down activities. You can manage different tags from your tag manager’s accounts such as Facebook, Linked In, Ad words, and many others.

What Does GTM Offers To A User?

Tags and triggers are the two crucial things you use with the help of Google tag manager to track down things related to a website. Triggers can be set up on-page for event tracking. And tags help track the number of times a trigger hit by the users.

  • Google tag manager allows you to add, remove, or edit the code every time without editing your website codes using CMS.
  • GTM allows you to preview & test the tag you added to the website before publishing it for security and checks. If any malware is found, Google will pause that code to save your website from going wrong.
  • Google tag manager allows you to add codes through container code. And it is the only script running on the website. So it improves and maintains the website’s speed.
  • Implementing advanced analytics is very convenient with Google tag manager.

Google Analytics

Google Analytics is also a tool or service that Google provides to read a website’s performance, user behaviour, source of traffic, and more. It also helps in generating reports for these works.

If you ask any marketer, they will suggest adding this tool to your list to improve your SEO (Search engine optimization) and get your goals achieved. It tracks users’ activity such as page visits, events, transactions. And provides you with a clean report of the source they have come to your website. With the help of Google analytics tool and support. You can get insights from the data to help you manage your future strategies.

Google Analytics is profound, and if you have the curiosity to know about it, then you can visit the guide to Google analytics. It has many advanced features and pre-configured great reports that help in measuring your website performance. When you start working with Google Analytics, you will get the more profound knowledge that benefits you.

What Does Google Analytics Do For You?

Some basic things that can be navigated through Google analytics are-

  • Several people visited your website on hours, days, months, and yearly basis.
  • You can also find out the age and gender of your visitors that can help in the future in different target marketing strategies.
  • Then it also shows the information of the source from where your users are visiting your website, whether from social media, referral, or anywhere else.
  • Type of devices, operating system, and browser that your users are using to visit your website (mobile, tablet, desktop)
  • Most visited page by the traffic on your website.
  • How they are navigating through your website from one page to another.
  • It also allows you to see the bounce rate that means how many people bounce back from your website. And the main reason behind bounce back is most probably is loading speed or first impression of your website.

When you get your Google Analytics account ready, it will provide you with a code (gtag.js). This code will be copy and paste to your website’s header. And you will get the reports to all the information we discussed above.

How Is Google Tag Manager Different From Google Analytics?

Google Analytics and Google tag manager are the two different platforms for different work.

  • Google analytics can be used individually where Google tag manager works by adding to any analytics tool to track down the codes and triggers.
  • With the help of Google Analytics, you can quickly determine the things. Such as the number of people visited on any page, the time when they visit, sale of the website, products sale at a particular time, leads generated from marketing platform, top-selling products, most visited pages, people who abandoned shopping activity, bounce rate, and much more.

On the other hand, Google tag manager doesn’t provide all this information. It is only a tag management tool to track events. And it is only used to add, remove, and edit the tags into the website or application.

  • GA (Google Analytics) is a deep data source that collects information related to a website and user’s activities. Still, GTM is a tool that is made only for sending data from one source to another.
  • Google Analytics stores data into the servers in reports that a digital marketing company can use to make future strategies. Google tag manager does not store any data.

Hopefully, you have got enough information about Google tag manager and Google analytics. But if still, you want to hire a professional for your SEO stuff, you can contact SAM Web Studio, the leading digital marketing company in India. Our team of professionals loves to help you to propel your business to new heights.

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