SEO is composed of multiple elements and its importance can be known by learning its skills. SEO helps to improve the visibility of your website on the search engine result pages, the higher the website is listed the more people will see it.
Search engine optimization is an abbreviation for SEO. It’s the process of increasing your website’s visibility when someone on the search engine searches for products or services related to your business. Using SEO tools your visibility on a search engine increases and you can gain more business.
SEO tools enhance the website’s appearance and positioning on web page results. It’s a good strategy to bring traffic to your website. It is considered a substitute for online or internet marketing, as it serves all the purposes that digital marketing does. The main purpose of SEO is to gain higher rankings on the search engines like Google, Yahoo, Bing, Baidu, etc. which brings larger targeted audiences.
THE BASIC PILLARS OF SEO
Keeping your website on the top of the search engine result pages i.e SERP is the core SEO. The basic principles of SEO remain the same despite a few changes. SEO can be categorized into three pillars :
- TECHNICAL OPTIMIZATION: Technical optimization tasks include the tasks on the website that promotes SEO, and they are not related to the content.
- ON-PAGE OPTIMIZATION: On-page optimization focuses on the content that is related to the keyword and provides a better user experience. It targets to include the right keywords for your content and it can be done through a content management system. CMS includes systems like WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine.
- OFF-PAGE OPTIMIZATION
Off-page optimization is the process of increasing your website’s ranking on the search engines through activities done outside your website. It’s basically done with the help of backlinks that improves the ranking of a website.
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WHY SEO IS IMPORTANT
The value of SEO can be understood if we divide it into following parts:
- Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has found, are most relevant to what a user searches for. Advertisements like PPC or pay-per-click ads make up a remarkable part of many SERPs. Organic search results differ from these ads in a way that their positions are based on the search engine’s organic classification algorithms rather than advertiser bids. Paid Ads will not rank a website higher in organic results.
- Quality of organic traffic: High-quality traffic comprises only visitors who are actually interested in the products, information, or other resources your site offers. High-quality SEO maximizes the search engine’s effort to match a user’s search aim to the web pages listed in the SERP.
- Quantity of organic traffic: it is the number of users who come to your site via organic search results. Users mostly click on search results that appear at the top of the SERP, which is why it’s important to use SEO strategy to rank relevant pages as higher as you can. The more visitors you attract to your website, the more likely you are to see increment in valuable conversions.
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HOW DOES SEO WORKS?
People search on the internet when they have some query and they try to find out their answers from different websites. Search engine algorithms are computer programmes that find out clues to answer the searchers for their query. Search engines depend on algorithms to look for pages and decide which one should be ranked higher for a certain keyword.
Search engines ask web crawlers to determine new pages and record data about those pages. Sometimes these web crawlers are also called “spiders” or “robots”. They actually find new pages and also check the content on pages they have recently visited to find out they have been changed or been updated.
The search engines crawl web pages through the links they have previously identified. When a search engine crawls your home page,it will follow another link and may follow the link to your new blog post.
When a search engine decides to use a content or not that it has crawled , it is called indexing. It will add a web page to its index. If it finds to be worthy and will use it at the final ranking stage. After indexing a web page or some content. It is added and stored in a database to retrieve it later on. A unique content is placed into the index. A web page or its content is not added to the index if it is duplicate, has low value content, or lacks inbound links.
Ranking is the most important step that can only be done if crawling and indexing has been completed. Once a website has been crawled and indexed. It can be ranked by the search engine. Search engines use more than 200 ranking signals to sort and rank the content.
SEO is a progressing concept. SEO experts try to find out new techniques. To keep their website on the top of the Search engine result pages (SERP). For this purpose they need best practices to find out what works better for their website or client. And then change it when it stops working.
SEO tools hold much importance to optimize websites for search engines. SEO tools differ in their functions and factors.
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