new-product-development

what are the Stages of New Food Product Development

Food

Introduction

Take a stroll through any supermarket, and you’ll see a vast range of food goods on the shelves. These came about due to a systematic approach to product design and development to fulfill specific customer demands. Product development is the name of the process, and it is one of the essential responsibilities that food scientists have.

Idea generation & screening

An idea that has the potential to transform someone’s life can come from anywhere. A market survey might lead to new product ideas. Staff from any area, such as sales, marketing, production, and administration, can record their thoughts after the brainstorming session. Regardless of whether or not a concept is beneficial at the moment, it should be mentioned.

Because there may be several restrictions in putting these ideas into action, screening is required. Finance, marketing, processing, laws, packaging, and distribution are all possible constraints. As a result, they must all take into account.

 Market Research

Market research provides insight into customer preferences and product acceptability. For data collection, it entails both primary and secondary market research. Focus groups and test panels may be used in market research. When conducting surveys, the following characteristics may take into account: age, gender, economic position, geographic location, etc.

Following a market survey, data may collect using a marketing information system. It consists of four main components. So, internal corporate data gathering, market data for competitors’ products, acquired primary and secondary data, and marketing methods.

The following aspects are covered by market research

  • Analyze the Target Market
  • Analyses by Location
  • Analysis of Costs
  • Analysis of Competitors
  • SWOT (Strengths, Weaknesses, Opportunities & Threats)
  • Regulations for business

Market research determines whether or not a product will succeed in the marketplace. As a result, the maker or firm can decide whether the product should be continued or discontinued. The product may phase out for various reasons, including high development costs, financial difficulties, an unsuitable market, and too many rivals for the same product.

Product Specifications

Product specification may a time-consuming and challenging procedure. Raw ingredients, various processing methods, quality control, quality assurance, packing and storage conditions, and so on are all covered.

It provides information on the specific description of the product that the manufacturer needs and assists manufacturers in obtaining accurate information on what the buyer wants. Market research will assist in gathering this precise information base on the results of the previous two phases of idea development and screening.

Feasibility analysis (Financial & technical)

Technically and financially, new product concepts should be realistic. A feasibility study is required to determine whether a new product is viable. Checks for the practicality of the other processing technique, suitability of equipment, availability of sufficient people, time and money requirements, etc., should do.

Process Improvement

Process development is the process of devising a method to manufacture a specific food in a specific quantity. It entails the addition of a new product line, a redesign of the existing layout, new processing procedures, and personnel training. A new product may unique and distinct from the current line, just a line extension or a packet modification.

Development & Testing of Prototypes

Prototype development may require to get an understanding of large-scale procedures and aids in market entry. Large-scale manufacturing entails managing ingredients, processes, and production and storage and packaging on a larger scale.

Market testing will aid in the detection of any flaws in the product, design, or other aspects. It will also assist in determining the appearance and worth of a product in a specific market. On this basis, essential modifications for future development can design.

 Launch

After testing all of the concepts at various stages, the last step is to launch the new product on the market. It would be best if you had a thorough plan in place before releasing a product. It should include information about the launch date of a product as well as the target market. When it comes to launching, the proper placement versus rivals is crucial. Hence, Customer feedback will also offer you an insight into what clients want. It may not require to work on product modifications right away. You may do it one step at a time to attract more clients.

The launch of a product is not the final stage in the creation of a new product. So, It’s a never-ending process, and continued development is critical to a product’s success.

Conclusion

Food Research Lab has developed prolific, innovative new food products for our clients globally. 

Using scientific discipline, Food Research Lab’s experienced food scientist team, culinary experts, and nutritionists formulate food and beverage products taking into account physical structure, health benefits where required, stability, shelf life, and all sensory attributes. 

With a surge in consumption of RTE (Ready-To-Eat), RTD(Ready-To-Drink), and RTC (Ready-To-Cook) food, beverage, and nutraceutical products. Thus, we assist food and nutraceutical companies in tapping this market which has immense growth potential. So, The global RTE food product market may expect to grow at a CAGR of 5.4% in the next 5 to 6 years.

Our food & nutraceutical scientists conduct intense research and develop these food products with extended shelf lives and physical stability of packed foods stored under various conditions in a faster, more exact, and more reliable.

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