A digital marketing agency plays an integral role in the digital marketing industry, as these companies are responsible for creating digital marketing campaigns that target specific audiences and drive people to websites or e-commerce stores. However, if you’re considering starting your own digital marketing agency, you need to make sure you have the right skills and resources in place before beginning operations.
This guide will take you through everything you need to know about starting your own digital marketing agency, including what businesses can expect from working with digital marketing agencies and how they can find digital marketing agencies that are right for them.
What is a Digital Marketing Agency?
Digital marketing agencies, also known as inbound marketing companies, are an important part of a company’s digital presence. Digital marketing agencies offer a wide variety of services, including SEO, email campaigns, and more. The goal of any digital marketing agency is to help consumers find your business online through search engines. This helps boost traffic and sales for companies large and small by providing them with a one-stop-shop for all their online needs.
A digital marketing agency understands how to promote brands on social media platforms like Facebook and Twitter since these platforms are often where people discover new businesses today. Digital marketing agencies also understand how to optimize websites so that they rank high on Google search results. Whether you own a brick-and-mortar business or operate strictly online, it is important to invest in a digital marketing agency so that you can enjoy visibility across different channels.
How Do They Work?
What is a digital marketing agency, and how do they work? A digital marketing agency (also called a digital ad agency) is a company that helps businesses grow their online presence through marketing strategies. Digital agencies offer paid advertising campaigns (such as Google AdWords or Facebook Ads), website design, web development, mobile application development, SEO services, and more.
Basically, it’s an all-around marketing package for small businesses with few resources. It’s your one-stop-shop for bringing in traffic, leads, and sales using digital media outlets. Need help figuring out what you need from a digital marketing agency? Read on to learn how these types of companies can help you.
Why Do I Need One?
If you’re in business, it’s likely that a digital marketing agency is going to be worth your while. Today, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and mobile marketing are all important aspects of driving sales.
An agency can help coordinate all these elements so they work together toward one goal: helping you sell more stuff. They can handle your SEO, manage Google AdWords campaigns, offer website development services, create ads on Facebook or Twitter—the list goes on.
How To Choose One?
When you’re searching for a digital marketing agency, there are a few things you can consider that will help guide your decision. The most important thing is whether or not they offer services that fit your company’s needs and goals. For example, if you need eCommerce optimization, but an agency only provides SEO, it doesn’t make sense to hire them.
Additionally, when comparing agencies ask yourself: How much do they charge? Do they have any special pricing packages? Are their prices fair? How long has their business been around? What sets them apart from other agencies in their industry? What type of experience do they have working with clients like mine (in your industry)?
If you aren’t comfortable answering these questions on your own, ask as many questions as possible to get as much information as possible before making a final decision. Asking questions is just part of doing business; it doesn’t make you an incompetent client – if anything, it makes you better prepared and more knowledgeable.
Remember that communication is key; it’s okay if they don’t know everything off-hand, but they should be willing to do what they can in order to provide the answers you need.
What Are Their Strengths?
A marketing agency’s core competencies lie in a specific area. For example, you might have a team of talented copywriters on your staff. But if you have no experience in search engine optimization (SEO), you won’t be able to provide any SEO-based services. It’s important that you know what services an agency can and cannot provide.
What Are Their Weaknesses?: Even agencies with a deep understanding of their field are going to have blind spots. If your project requires expertise outside their realm of ability, it’s best not to hire them for it. You don’t want your project done badly—you want it done well by someone who has the skillset to execute well within budget and deadlines.
Are They Asking You About Your Business?:: Pay attention to how much time they spend asking about your business when they first meet with you. Although they may still be interested if they ask little or none, it could mean there is something missing in their processor that they simply aren’t as interested as other potential partners.
Do They Come Up With Ideas On Their Own?: Remember that while you want an agency to propose ideas based on their experience. They should also take into account research conducted around your business.
An effective digital marketing agency will understand how people interact with your products and will create goals based on those interactions. How Many Clients Do They Have?: A good rule of thumb here is that bigger isn’t always better; quality over quantity applies here.
How Much Do They Cost?
The services of a digital marketing agency can be expensive, but not every company charges top dollar. The price may depend on your industry, how big your business is. And who you are using (the more experienced they are in your field, for example, might mean that they charge more). Don’t be afraid to shop around and ask for samples of their work before you make a decision.
It’s also worth trying some DIY ideas out before getting help; check out HubSpot’s Inbound Marketing Certification Course. There you will learn how online marketing channels fit together and discover how marketers use customer journey mapping, SEO, content creation, and conversion analysis to increase ROI.
You will receive training through video lessons taught by experts. Real-world case studies, and hands-on projects you can apply directly to your own business. You should also set up a Google Alert so that when potential clients search Google for keywords related to your offering, they find you as an authority on these topics.
Also, start monitoring social media sites like Facebook and Twitter where you can interact with customers. And don’t forget LinkedIn – here you can post articles of interest to your niche plus connect with other professionals who could become future partners or clients.
If any potential leads come in via email, convert them into real contacts by asking them what they are looking for and building a relationship over time. Even if someone isn’t ready to hire you today it doesn’t mean they won’t be tomorrow!