If you know what SEO is, then you will know that a website has different types of pages, whose intent can also be different, so you cannot rank the same page for all the keywords.
That is, the intent of every web page is different and in such a situation, to rank a specific web page, you have to explain to the search engines what your page is about.
To explain all this, you will know on-page SEO techniques and website SEO audit services.
Points for an on-page SEO checklist
If you implement by following this checklist, then you can be tension free with on-page SEO of any page on your website.
So let’s make it easy on the page.
It is important to write content on any web, but if you write anything, then Google may not find the words that people are searching for in your content.
In such a situation, Google will not recommend your content further, that is, you will not get organic traffic. That’s why keyword research is very important to improve the ranking of a website.
But how do they do keyword research?
For this you have to use the tripod rule in which these 3 things come:
- Search Volume of Keywords
- keyword competition
- Intent/Relevance of the keyword
It is very important for the title of your web page to be catchy because in SERP users click on your link, not on your competitors’ links, the title is a big factor in this.
But how should you keep the title of your web page?
According to the nature and intent of every website, the style of writing the title changes.
Search engines follow links to find content and as you must know, every link is unique so it makes a web page unique.
The URL (Uniform Resource Locator) of every web page is unique, so the more short and simple you keep it, the more search engines will be able to understand your web page and crawl quickly.
Giving your content headings and subheadings makes it easier for the user to understand it so that he spends more time reading your content.
Second, search engine crawlers can understand what is the main part of your content i.e. which is the main topic which you have given heading and which topic is less important than which you have given subheading.
You also use images to make your content more appealing and to explain something better to your users.
But images also affect your SEO and if you put alt tags in your images then it has 3 benefits:
- Your images also rank and there are chances of traffic coming from them too.
- Search engines can better understand what your image is about.
- If the user’s internet is slow and the image is not loaded, then by reading the alt tag, he understands what the image is about.
Some web pages are designed to specifically convert a user and such pages are also called landing pages.
Such pages are kept lightweight so that their loading speed is fast and the user can access any product or service as soon as possible.
Now it comes to the content of your web page, which does not only contain text-based content but all electronic content formats like images, videos, files, etc.
So, to create content according to the intent of your page, you should take care of some things so that users and crawlers can easily understand your content.
With the changing of technology, the way people search for content on the internet is also changing.
Instead of searching by typing, people now prefer to search by giving voice commands to voice assistants like Google Home, and Amazon Alexa. Therefore, while writing your content, you also have to keep in mind that your content should also be friendly for voice searches.
More than 50% of Google’s searches are from mobile, so Google gives a boost in ranking to those websites which are mobile-friendly.
A mobile-friendly website loads quickly on mobile, its content can be read quickly and well, and its clickable elements do not
Optimize For CTR
Some of our web pages are such that it is necessary for us to bring more traffic because we get more profit from those pages.
In such a situation, optimizing your search result for CTR is a better option because having a good CTR Google promotes you in SERP, which increases your traffic.
Search engine crawlers are still not perfect at understanding the content, so one of the best ways to help them is to add schema data to your web pages. This is a kind of HTML code that tells crawlers what a web page is about.
In such a situation, sending your user from one useful page to another on your own website is called internal linking. It gets a very good response in On-page SEO. If one of your pages is also performing well on the SERP (search engine result page), then you can pass authority through it to the rest of your pages as well.
There are also topics on which someone has already written better content than us and the topic on which we are writing is related to that topic, so linking that source to your content and providing value to your users is called external linking.
In 2020 and in the coming years also, the most important thing is the User Experience of SEO that you give to the user on your website.
Whether you provide an offer to your user or provide service or any file download, if your user’s experience is not getting good, then he or she will not come to your website again.
Keep these above-mentioned points in your mind and your business will keep on prospering for sure.