In this hyper-connected world, one must be hiding under the rock if he had not heard about digital media. Emerge of the internet has a significant impact on your life.
Particularly in this pandemic situation, we are forced to stay back at home and browse the internet to fulfil our daily needs. It may be grocery or other essential things; we prefer to look at that particular brand’s image before we jump to a conclusion.
Somehow we tend to believe in online reviews, and it influences our purchase decision. If we find positive feedback, we love to go ahead, whereas negative feedback shows a red flag about that brand. So having a new brand image is crucial for any company.
Getting online reviews and maintaining an online reputation go hand in hand. Maintain your brand image and serve your customers with the best services, then you can surely get a good reputation on the web.
Most successful business owners have released the importance of online reviews and reputation, but they failed to identify the exact recipe to get that. This blog focuses on the reasons why you should get more reviews and how. Let’s go ahead and enjoy those little nuggets of knowledge.
Why Should You Focus On Reviews?
There is no doubt that positive online reviews have the power to send a flow of customers to your business. The internet’s word of mouth fosters your business growth and builds brand loyalty in the market.
It helps your future buyer to make their buying decision. No matter how big the business is, it would help if you tried innovative ways to generate more online reviews. Here are few reasons that strengthen your why-
- Online Reviews drives Local SEO.
- The Online reviews Build Customer trust.
- Online reviews boost conversion.
Let’s jump into the sea and get in-depth information.
Online Reviews Drives Local SEO
If your business carries a good reputation, people will search for them. Eventually, it increases SERP rank, which offers you better visibility in search results.
Listing your website in Google My business widens your chance to get noticed. Make sure you are giving relevant and up-to-date information. Your prospect may search ‘ best restaurant near me’, google may show up your website based on location, relevance, and a lot of other factors. If you are a location-based business, optimize your website with those keywords.
Online Reviews Build Customer Trust
If you are new in the market, the chances are people don’t know about you. You can drag potential customers to you by showing them your positive testimonials.
Place all those excellent feedback at the centre of your website; it acts as social proof. Share them on social media and ask your loyal customers to spread them among their friends and family. This trick will amplify your brand’s reach, and potential buyers will come now about you.
Online Reviews Boost Conversion
People tend to trust those brands that carry glowing reviews. So positive feedback helps your customers to do business with you. It maximizes your conversion and boosts revenue and growth.
So, you are informed of why you should get more reviews. Now focus on the roadmap to get it.
6 Tricks to get more reviews
Who does not want to get more reviews? Who does not want to know the tricks? Every business is hungry when it comes to reviewing management.
Online reviews can fuel your business growth and spread loyalty in the market. Here we have gathered 6 Tricks for getting more reviews. They are-
- Ask for Review
- Join Review Site
- Connect with Influencer
- Improve Customer Experience
- Incentivize the Feedback Process
Let’s dive deep into it.
Ask for review
If you target more online reviews, you should amplify your reach, connect with more people, and request feedback. The best trick is to ask them for feedback just after they have purchased from you.
The experience is fresh in their mind, so there is a good chance for you to receive a positive testimonial. If you ask your customer for a review, they also feel that you care about their opinion. So next time, request your customer for feedback just after you served them.
Reply to all your DM messages and comments as soon as possible. It shows that you care for your audience. Encourage your positive reviewer with a small discount coupon code. Ask them to share their opinion with others.
Sometimes you and your business get hurt with negative feedback. Don’t delete those comments or avoid conversation. Instead, craft a polite message and discuss the matter with that reviewer. Your on-time prompt reply can turn your negative reviewer into loyal customers. It may feel daunting to deal with such a situation; go for online reputation repair services to fix the issue.
Join Review Site
Your possible customer may search about your previous record on different review sites. Join the review site and open a business account. You can think about Google, Yelp, Foursquare, etc., to make sure your profile is complete and all the formation is correct. Observe what your customers are saying about your business.
Monitor all the reviews to understand your current position in the market. In case your image gets tarnished, opt for online reputation management services to get back your shine.
Connect with Influencer
Social media is playing a vital role in searching for an influencer. An influencer can speak out good things about you that inspire people to know about your brand or buy from your brand. You can use Instagram or Twitter for this purpose.
Once you find an influencer for your brand, tag them in your post or share their post on your social media feed. It is an indirect marketing strategy to poke people into your brand. The influencer will help you to create brand awareness. Initially, their fan followers may follow their words; gradually, you can see a significant result from influencer marketing.
Improve Customer Experience
Ensure you are provisioning your service; once the customers are happy with your business, they will revert positive feedback. You can think about a helpline number that will assist your customers after they have purchased from you.
Post your existing review in different formats like video and text-based format so that future leads find it helpful.
Incentivize the Feedback Process
Have you ever thought about incentivizing your feedback? Ask your customer to fill out a feedback form. If they are happy with your service, give them a referral code. They can share that code with others who are seeking your services. If they buy from you, your existing customers get a commission. So it is a win-win situation for both, you get customers, and your customers get a commission or loyalty points.
You know well that online reviews are the gems you should count on. So take care of your brand image and feedback to maintain your brand’s spotless glory. Here we have tried to offer you a bunch of solutions to level up our reputation game.