A decade before that, they were using inbound marketing was relatively new. Marketers were discovering that they couldn’t publish large amounts of content. Still, it is required to be high-quality and optimized to make it as searchable as possible using search engines. This content was once restricted to writing. Now, that’s not the scenario. Nowadays, a complete content strategy includes written works like ebooks and blogs and multimedia like podcasts, visually-rich assets, and videos. You can also get free YouTube subscribers with SubPals.
1. Change the name of your video file with the target keyword.
Like like you would do when you optimize written content using an SEO tool first to determine the specific keywords on which you’d like your YouTube video to be focusing (you can look up the most well-known YouTube search engine optimization tools beneath these suggestions, or click the link earlier in the sentence).
Once you have a keyword, the first place you must put it is on your video file before uploading your video file to YouTube. Why? YouTube cannot actually “watch” your video to determine if it’s relevant to the keyword you’re trying to rank for. As you’ll discover in the following tips, there are only a limited number of places where you can put the keyword on the page that shows your video’s view after it’s been published. However, YouTube can examine the file’s name and the entire codes that come with it after it’s uploaded.
With that in mind, replace the “business_ad_003FINAL.mov” file name (don’t be embarrassed … we’ve all been there during post-production) with your desired keyword. If your keyword is “house painting tips,” for example, your video’s file name should be “house-painting-tips,” followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).
2. Incorporate your keyword naturally into the title of the video.
When we go to YouTube and search for videos, among the first things our attention is attracted by will be the name. This is often the deciding factor in whether or not a person will click on your video. Therefore, the title shouldn’t just be appealing; it should also be concise and easy to read.
3. Optimize your video description.
The first thing to note is that according to Google, the maximum number of characters allowed for YouTube descriptions of videos is 1000 characters. While it’s OK to use all this space, remember that the person watching is here to enjoy an online video, not write an essay.
If you decide to write a lengthy description, remember that YouTube only shows the initial two to three lines, approximately 100 characters. At this point, viewers need to hit “show more” to see the full description. We recommend loading descriptions with crucial details, like CTAs or essential hyperlinks.
4. Label your videos with the most popular keywords that pertain to the subject.
The YouTube Official Creator Academy recommends using tags to inform viewers of the content of your video. However, you’re not just telling your viewers what you’re doing but also educating YouTube about YouTube itself. Dean says that YouTube utilizes tags “to understand the content and context of your video.”
This is how YouTube discovers ways to connect your video with similar ones, which could increase the reach of your content. Be sure to select your tags with care. Please do not use an irrelevant title, hoping it will get you more views; however, Google might penalize you. Similar to the description you’ve provided, be sure to use the most important keywords, which include a mixture of the ones used frequently and those that are more long-tail (as if they answer a query like “how do I? “).
5. Sort your video.
After you upload your video to YouTube, it is possible to classify it in “Advanced settings.” Selecting a category is a different method to categorize your video alongside similar content on YouTube. It will appear in various playlists and get exposure to a broader audience who are a part of your target audience.
It’s not as simple as it appears. In reality, the YouTube Creator Academy recommends that advertisers follow a thorough process to determine each video’s category. It’s helpful, the manual states, “to think about what is working well for each category” that you’re contemplating with answers to questions like:
- Who are the most successful creators in the field? What do they stand for, and what are they able to do?
- Do you see any similarities in the audience of similar channels in a particular group?
- Do the videos in similar categories have the same length, production value, or size characteristics?