electrician-business

How To Launch Your Electrician Business – Perfect Guide

Business

Electricians provide a wide range of services. From fixing our televisions to creating electric connections for an entire home, the list of services is long. If you are thinking about starting your electrician business, you are at the right place. In this guide, we’ll talk about the basics of starting your electrical business. We’ll also cover strategies to help you outperform your competitors by getting more clients and contracts.

Let’s start with the basics:

Obtain necessary licenses

Every state requires electricians to hold some certification or degree. You must have the same to provide electrical services in your region. On top of that, you’d need specific licenses for setting up an electrician business.

Before anything else, get your licenses from the concerned authorities. You may have to do some research depending on where you live. As long as you have the proper paperwork, it’s easy to get licenses from your local authorities.

Estimate costs

It’s possible to start an electrical business with just $1000. But you can also spend $100,000 or more if you want to. When estimating costs, you have to take the following aspects into account:

  • What kind of services do you want to provide?
  • How do you want to set up your business — as a sole proprietor or small business/agency?
  • How many employees do you want to hire?
  • City/town you are based out of — large cities are more expensive to set up a business in. Likewise, electrician rates are higher. It’s the opposite for sparsely populated towns.
  • How much will you charge for your services?

It’s important to factor in all possible costs before starting your electrical business. It would be best if you also considered getting an insurance policy to protect your investment. To learn more about insurance for electrician, click here.

Buy tools and equipment

Buying tools and equipment in bulk would be a one-time investment, but you’ll also have to spend money on repairs and upgrades. The upfront cost of tools and equipment depends on several factors:

Size of your electrical business: You’ll need more equipment if you have a larger team. The cost will naturally be more.

Service areas: If you want to provide specialized services, you’d need tools and equipment for it. Specialized tools are often more expensive than generic tools.

Location of the seller: Depending on where your seller is based, the cost of tools and equipment can increase or decrease. Bulk purchases can be cheaper from overseas sellers.

You must have the right tools to perform every service that you offer. Beyond that, you can keep buying new and better equipment as your business grows.

Hire electricians

This point does not apply to electricians who want to start a solo electrician business. Typically, electrical agencies have multiple electricians, including specialists. It’s essential to have several electricians on standby to cater to periods of high demand.

Make sure all your electricians are trained and certified. Conduct interviews to select the best candidates. If you want to train others, you can also appoint apprentices. It’s essential to have a great team to be a successful business.

Market your services

Marketing makes the difference between successful and unsuccessful businesses. There are two main ways of marketing your electrical business. You can do online (digital) marketing, offline (print) marketing, or you can use both.

The prerequisites for online marketing are:

  • A website
  • Social media profiles
  • A constant supply of content

Digital marketing can be both paid and organic. Paid marketing is advertising, while organic marketing is content marketing. We directly sell products in advertising, hence, it’s more expensive than content marketing. In content marketing, you don’t directly endorse your product. Instead, you provide informative, entertaining, and engaging content to attract clients to your business.

Print marketing involves brochures, flyers, banners, magazines, newspaper ads, etc. Print marketing has geographical restrictions, but at the same time, it is more trustworthy for many people. It’s also easier to stand out in print marketing.

Email marketing is yet another marketing channel that combines content marketing with direct ads.

The right marketing campaign involves the right proportion of each marketing channel. But in some cases, you may want to focus more on one. For example, if most of your clients are on Facebook and not TikTok, you are better off not investing a lot of resources in TikTok marketing.

In summary:

To conclude, let’s sum up the most important points to starting your electrical business:

  • Get licenses
  • Estimate costs
  • Buy tools and equipment, that is, set up your infrastructure
  • Build a team
  • Market your services

When starting your electrical business, ensure you don’t overlook any of these aspects.

Sources

Family, B.F. (2019). How To Start An Electrical Business And Dominate Your Market. [online] Business First Family. Available at: https://businessfirstfamily.com/start-an-electrical-business/.

Bizfluent. (n.d.). How to Start a Small Electrical Contractor Business. [online] Available at: https://bizfluent.com/how-5655129-start-small-electrical-contractor-business.html.

get.nicejob.com. (n.d.). How to Grow a Small Electrical Business and Win More Sales. [online] Available at: https://get.nicejob.com/resources/how-to-grow-a-small-electrical-business-and-win-more-sales.