To garner a professional presence amongst a chosen niche or industry, increasing ones perceived knowledge and influence is critical. For many, attaining this desired result can prove to be quite the dilemma. Thankfully, there are multiple ways to solidify a level of importance and value in your chosen field. Through creating content and socially interacting within the online voice-over community, one can amass a dedicated following and wealth of new contacts. As a result, you increase your chances of finding unique voice-over recording opportunities and remain up to date on all current voice over trends and news.
The strategy above and the results are of obvious benefit to your professional endeavours. However, this is but one element to this approach. Whilst having original and link-worthy content is of primary concern. Furthering its reach through search engine optimization is a critical step to take. In doing so, this will attract new followers, influencers and employers to your blog or website.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) techniques have been around since the dawn of the world wide web, and the services offered by SEO companies are some of the most demanded. This craft has an entire industry dedicated to it, with many formulas and methods utilized. As a voice actor, you are likely unfamiliar with the majority of such procedures. However, there is one such action that every voice actor with a blog or website should undertake, the installation of Google Authorship. This article aims to detail all of the Authorship’s SEO benefits. And help guide you in setting up this essential attribute.
To start, a quick explanation as to what Google Authorship is. Ultimately, it provides a connection between a content creator and their original content. By labelling you are the author of a piece, Google assigns ownership of the work to your Google+ profile. This has many benefits, such as fighting plagiarism, providing your name, photo and circles in the rich snippet of SERPs and indexing content faster. There are two options to take when acquiring Google Authorship, the first via verified e-mail or the second by HTML and linking.
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Regardless of which method you take, you will need a Google+ profile to set up Authorship. If you decided to take the first option. You must have an e-mail address from the same domain that hosts your content. For example, if your blog is johndoevoiceactor.com, then your e-mail address for Authorship should be [email protected] After heading to Google Authorship’s website, there are a few fields to input to connect your e-mail with Authorship. Additionally, all posts you create should have a byline somewhere within the page. This is simply a piece of text that says ‘By Your Name’, with ‘Your Name’ matching precisely as shown in your Google+ profile. By taking this method, Google will automatically update your ‘Contributor To’ section on your Google+ profile.
If you do not have an e-mail address on the same domain as your blog or website, option two is for you. This entails linking to and from your Google+ profile to the destination that hosts your content. A small piece of HTML is required to be input into each post you publish, an example being; By <a href=” https://plus.google.com/[youridhere]?rel=author”> Your Name</a> Once you have to input this into your content, you then must update your Contributor To section on your Google+ profile. Here you should add a link back to the website you have published on.
Not all posts you now create a show with a rich snippet in a Google results page should be noted. Depending on your AuthorRank (which encompasses multiple elements), the frequency of your photo, name and circles appearing on a results page can vary. However, by getting started with Authorship, at worst, you instantly secure yourself for plagiarism, and at best, gather higher rankings.