If you’re ready to start your marketing campaign, it’s important to find the right digital marketing agency to handle this portion of your business. If you take the time to identify your specific needs in advance, you’ll be more likely to find an agency that meets those needs and provides the value you expect from them as an outside source. That’s why we’ve put together this list of seven secrets for finding the right digital marketing agency.
Secret #1 (Check client references)
Whether you’re considering a large digital marketing agency or a small SEO specialist, you should always get in touch with their current and past clients to ask about their experience working with that agency. It’s essential to know what type of services they offer, how responsive they are, and whether they keep up-to-date on industry trends. References can also give you an idea of pricing—and whether it falls within your budget.
Try using Yelp to read reviews and take advantage of Google’s near me feature to search locally. (Google will show you all businesses near you who have Google+ accounts.) If there isn’t a digital marketing agency near you, call one out of state and ask them about their philosophy and if they would recommend any particular local businesses for your niche.
Secret #2 (Trust Is Everything)
A digital marketing agency should be eager to show you hard data on their past work and also be willing to answer any questions that you may have about previous clients. Choose a digital marketing agency that you can trust, and make sure they’re someone that you want to work with long-term. Just because your website is live doesn’t mean it’s going to fix itself. You will need to maintain it in order to continue to grow traffic, leads, and sales.
If you choose an agency that isn’t someone you are excited to work with day-in and day-out, then you shouldn’t hire them. Remember: building a successful business takes time, focus, commitment…and most importantly, choosing a partner who supports your goals and vision 100% of the way. The right digital marketing agencies aren’t easy to find (especially if you’re just starting out).
Secret #3(Paying more doesn’t mean you’ll get better work)
Just because a digital marketing agency charges a lot of money, it doesn’t mean they will deliver effective campaigns that actually help your business. The key is to do thorough research on any company before you hire them, so you know exactly what kind of service you’re getting and how much it costs.
Be wary of any agency who just flat-out refuses to give you information about their rates or services until after they’ve evaluated your site; there are far too many agencies out there who are only in it for one thing—money. Good digital marketing companies will be open and transparent about their pricing. But if an agency can’t provide information like that when you ask, don’t sign up!
Secret #4 (Discuss your project idea with friends and colleagues)
You may be surprised to find that a friend or colleague has already worked with an agency you’re considering, or knows someone who is currently working with them. If so, pull up their website and see what kind of services they provide, how long they’ve been in business, and whether they offer any testimonials from past clients.
While these online resources can be helpful when researching agencies, it’s best to talk with your network before making a final decision. This can help you get feedback on what other people think about certain companies—and even allow you to vet some agencies on your own by asking associates questions directly.
Secret #5 (Make sure you’re compatible with your agency)
The last thing you want is to hire a company and then realize that you have no idea how to communicate with them. Always ask candidates to describe their working style before you interview them so that you can make sure that your personalities mesh well enough to make communication easy and efficient. You don’t have time for high-maintenance agencies—if something isn’t working, shake it off and move on.
That way you won’t waste too much of your precious time or money! It’s also important to find an agency that fits into your budget but not at all costs. Work with someone who will do quality work over quantity in order to avoid overselling yourself or being tempted by underwhelming companies offering cheap prices. Be wary when hearing sales pitches; make sure they match up with what you want, need, and are willing to pay in order to avoid frustrating miscommunications later down the line.
Secret #6 (Ask How Can They Help You?)
Every agency is a one-person business, so it’s in your best interest to ask that person how they can help you. If they know what you want and why you want it, they can build a better product or service. A great digital marketing agency will put its own success at stake. To deliver amazing results because its growth depends on yours. Be willing to share your goals with potential agencies and see if there is a good fit.
After all, you should be going into any business relationship eyes wide open—and armed with as much information as possible. It’s always an awesome experience to work together; when both parties understand exactly what is being delivered and are prepared for it ahead of time, there is little risk of conflict down the road when things don’t go according to plan (that one isn’t a secret). Look forward to talking about expectations from day one—it builds trust and saves time later.
Secret #7 (Look For Digital Agencies That Have Audience-Driven Experience)
When you’re interviewing digital marketing agencies, ask them about their process. Ask if they run tests on new campaigns to make sure that it appeals to their target market before making major changes and when they came up with their ideas. Is there any way that you can be involved in these test phases? This is a key indicator of audience-driven experience. On top of that, do they also look at how long your ideal client stays on their website. How many pages do they visit per session, and what does your prospect’s bounce rate looks like?
Do they have data from focus groups? Or have done surveys to find out what might work best for your business? The point here is simple. A digital agency should not act as your decision-maker but rather guide you along. Throughout each step of your digital campaign creation until you arrive at a final product together.
Digital marketing agencies are in high demand, but finding a good one is difficult. You’ll want to make sure you consider these secrets when choosing your digital marketing agency. If you choose wisely, you’ll be able to partner with a successful digital marketing agency. That can help your business thrive in today’s changing marketplace. Don’t delay—begin searching for an excellent digital marketing agency now!