Ok, you are already implementing an Inbound Marketing strategy in your company, and there is simply something that is not working … no leads are coming to you. Are you sure that your landing pages convert visitors into prospects? Don’t worry, here you will discover the five most common mistakes in creating a landing page or blog and what to do to avoid them. For more info, visit Nirmalbharatyatra. Continue reading.
Unclear call to action
Sometimes, when you are creating content yourself, it is straightforward to forget that the rest of the people are not so familiar with the topic we are dealing with, and we start writing as if people already know or understand at all times.
Thus, when we want to ask people to download something, we place a button that says “Download”. Works? In many cases, no. You have to be as straightforward as possible.
For example: if you are talking to your audience about possible materials to waterproof their house and want people to download a checklist on these tools, what should you do? First of all, put a clear title at the beginning of your landing page. For example: “Checklist – Materials needed to waterproof my house” and at the end, put a clear, eye-catching and eye-catching button that says “Download the checklist.”
Do not give to know l will discharge benefits
Something ubiquitous is that companies redirect to a landing page through the blog. Since they assume that they have already talked about why users should want to get what they are offering, they simply no longer place the relevant information on the destination page. Error!
Let’s think about it this way, assuming that your user comes from the blog, he knows what you are talking about, but he is not sure of the benefits of knowing that you can bring him. You don’t expect me to give you their details, do you? And even worse, if it does not come from the blog and does not know what you are talking about, it will not be willing to leave your data.
What should you do? Always describe the benefits and knowledge that people can acquire with what you offer. For example, you are a Marketing agency offering a basic and complete SEO Guide. You should include what the person will be able to learn with your document. Check out our example:
There are too many distractors on your landing page
A basic rule of thumb for a landing page is that there should be NO footer or menu. All distractors must be avoided at all costs. The only existing button must be the Call to Action.
Thus, your specific title, your call to action will be self-explanatory and straightforward, with the landing page sales and only one apparent button. The user knows what to do!
Be simple, have only one goal.
Sometimes it can be challenging to focus on just one goal. You want to do so much and get so many results that we can enjoy it all on a single landing page. This is a mistake. It will be effortless for the user to get confused and not know what to do or gain.
What should you do? Follow the rule 1 landing page = 1 goal.
For example, you dedicate yourself to repairing electronic devices, and you have created an eBook on how to improve your cell phone if it falls into the water. Still, you also offer a free diagnosis if they subscribe to your website. What are you doing? Create a landing page for each objective.
The user looking to repair his cell phone has different problems than the one looking for an evaluation. If you use the same landing page for both cases, none of the potential customers will find the value proposition.
Very long forms
You are sure that what you offer in exchange for data is worth it, and that is why you want to ask the client about everything. Has it happened to you?
Not that it is wrong. Sometimes the content is so relevant to the user that he is willing to give a lot of data. However, suppose we advise you to be careful. In that case, it is better to ask helpful questions for your company to saturate your potential client, remember that it is very likely that they are not willing to give you so much data.
We recommend that you use the Content Marketing Funnel to measure the level of interest that the user has and when it is more appropriate to ask for relevant information.