Don’t break Instagram’s content rules
The idea of running an Instagram competition or promotion is the best way to attract new followers, connect with your current followers (comprar seguidores instagram portugal) and build your brand. Before you begin, Ensure that you are adhering to the rules.
So, if you’re a maker of craft beers and have an exclusive event, then it’s on you to ensure that the contestants are of legal drinking age and that the contest isn’t in violation of any laws. Instagram places all responsibility on you.
@alleykatbeer has everything right in their contest:
- Instagram contest rules
Here are the guidelines and best practices to follow when hosting an event on Instagram. Take a deep breath!
The Instagram Promotion Guidelines state that you cannot incorrectly tag content or allow users to organize content improperly. (For instance, don’t allow users to use self-tagging in photos even if they’re not in the picture.)
It is essential to have a functioning and mobile-optimized landing page for your contest. It should align with the advertisement and not redirect users to other sites.
- Name any brands that will be hosting the contest or giveaway.
- Accept that Instagram is not associated with your giveaway.
- Include details of the prize and any restrictions or exclusions.
- Get permission before announcing the details of the winner on your website.
- Include the starting and ending date of your contest.
- Contact all winners by email.
Additionally, there are these marketing best practices in marketing:
- Do not ignore remarks. If someone has taken the time to engage with you, make sure you hire them! You can keep track of comments (even ones on ads) by using the Agorapulse dashboard.
- Develop a schedule for posting. If your Instagram account exists to promote your brand, You need a strict schedule to ensure you are maximizing return on investment. Additionally, you’ll need KPIs. However, you already know that!
- Maximize ROI. Maximize the return on your competition by sharing the winning photograph (with consent) and inviting the public to suggest a contest for next time.
Learn about Instagram’s forbidden content
Before we go into the specifics of the advertising rules, let’s go over the basics of prohibited content. The restricted range is not to be posted in advertisements, posts videos, images, or any other part of the platform:
- The buying and selling of firearms
- Selling and buying alcohol
- Online gambling
- Sexual content
- Hate speech
- The buying and selling of tobacco
- Any illegal prescription drug (even when legal in your area)
- Live animals for sale
- Financial products that promise gains or wealth
- The act of harassing or blackmailing someone
- Risks to cause physical loss or vandalism
- Discussions on self-harm
- Promoting eating disorders and excessive diets
- Images or videos that show unreal physical appearances
- Images or videos that portray violence
Instagram’s rules will ban your account if you fail to adhere to them.
Of course, social media managers are aware that Instagram (and Facebook) often have a few blunders when they block content! I’ve seen photos from authentic Contentworks Agency team members flagged as revealing unrealistic body images (yay, us!). Additionally, the content was removed discussions on financial education, with no sales or CTA.
Other variables that can play into the degree of severity Instagram will be with you are:
- The time is the age of your Instagram account
- How many followers do you currently have?
- The engagement of your account
- The activity of your account
Arguments about your position are often frustrating and ineffective. It’s best to minimize the chance of your blog being flagged before going live. Remember that the content rules also apply to images, so don’t believe you can escape the law by using clean photos or text!
Be aware of Instagram’s Advertising Rules
It is not acceptable to make discriminatory remarks or encourage it against individuals based on particular characteristics such as race, color, ethnicity, national origin or religion, age, sexual orientation, sex, family status, gender identity or disability, or genetic disease.
Health Information ads should not ask for health information, such as mental health, physical health treatment, medical conditions, or impairments.
In the same way, advertisers should not create Lead Ads with questions that ask for account numbers, including frequent flyer numbers and loyalty card numbers, or even cable or telephone account numbers without prior authorization.
You can’t inquire about a person’s arrest or criminal record history without Instagram’s prior consent. Lead ads from fields asking whether a person was arrested or found guilty of a crime are not compliant.
Make sure you share other people’s content correctly
It’s called social media. You can, of course, post content from other people. Right? Well, kind of. Let’s look at the things you can and cannot do. In general, if you write the work in its original form, it is entitled to copies of the work from when you publish it. As an owner of a copyright, you have rights as per the law. They include the right to prohibit anyone else from copying and distributing your work and creating new jobs based on your work. Copyright infringement usually happens when an individual does these actions without the author’s permission.
Copyright covers a variety of kinds of works such as:
Audiovisual or visual works: Movies, videos, television programs, and broadcasts, videos, games, paintings, photos
Audio works include songs, musical music compositions, recordings of sound recordings of spoken words.
Written work: Books, plays, manuscripts, articles, music scores
If someone uploads their image or work to Instagram, You are certainly welcome to leave an add a comment, like or share the post via the platform. It is a good idea to tag them whenever you do this.
It’s not ok to:
- Download and save the image to your personal computer.
- Copy images from Google without obtaining a license.
- Give credit to the work of someone else’s.
- Make it appear as if the item on the picture is yours, even if it’s not.
- You can use someone else’s music without obtaining the right.
Before you publish content on Instagram, you might need to know:
- Did I write all the content by myself?
- Can I utilize the entirety of the content I have included in my article?
- Is my usage of material fall within an exemption from copyright infringement?